Thanks to Hoppala AR Content Platform, now we can easily create and maintain a content within AR. The service offers solution to generate and manage points of interest (POI) that can be integrated with Layar, Wikitude or Junaio platform. It simply runs in a browser (no Chrome support!) and no coding needed at all. It was available since Summer, 2010, but only with Layar support. Bruce Sterling in his blog “Beyond the Beyond” suggested that “it may be a mere matter of time before we can augment reality by snapping our fingers at it”
So, this morning started with tests. A few POI placed in front of InHolland University. In result we were able to see information using smartphone and any of three major AR browsers. Indeed, it worked on ease with Layar, but had major troubles with Junaio.
Nevertheless, it is a great opportunity for small businesses to reach their target group spending very little money, as no coders and expensive developers required anymore. Our team is looking forward to it, and will try to implement Hoppala in our marketing campaign.
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