The IASPM conference held on 14th and 15th of April rather surprised. Indeed, the differentiation between speakers was quite big. Disappointment, that many students speakers could not answer questions from audience. The most common phrase you could hear:”Oh, I didn’t complete any research on that”. But lets leave them and talk about speakers that brought a huge inspiration.
First to mention is Dr Lee Marshall from University of Bristol. He was talking about stars in the recording industry and changing dynamics. But before his talk, this respectable gentleman was hiding on a last row stinging every speaker with fair questions. Should I say that some of the presenters “capitulated”? And today he even came to us again and gave a perfect overview on music industry biggest players and 360 degree deals. Well done! Thank you and hopefully see you soon!
Other amazing speaker Michael Christianen shared his opinion on developing systems that help customers to optimize the music discovery, managing and sharing processes. This presentation highlighted those concepts together with the results of the research done by Michael in the past 15 years. He also represented his research on streaming business model, claiming that Spotify might disappear, but Goggle or even Amazon might catch up and become major providers of a streamed music and other cloud content. But these grands should consider several attributes, such as:
These components must be considered, developed and modified in order to establish a competitive service that will hit the spot. Paradigm shift that started 10 years ago is not finished yet. As Michael said:
“For established parties, it is therefore important to act pro-actively, integrating new technologies, new business models and alliances in order to forge a solid position in the value chain to secure.”
We are here, to provide you with latest updates on music industry. Stay tuned.