Dying of D.I.Y.’ing? Outsource!

What is behind the name of the artist? Obviously, his music and a bunch of different sales and marketing activities. A new trend called outsourcing has been on the rise as a way for record companies to cut costs and still produce a great product. Outsourcing is being used in a few different ways: music production, promotion and distribution.

Universal Music, the world’s largest music publisher and record label took advantage of the expertise, scale and resources of an experienced supply chain specialist called arvato. In result, the Company improved the next-day delivery service for UK and Ireland orders, which was done by implementing a new warehouse management solution.

“There was no specific ‘problem’ we were trying to fix – nothing was ‘broken,'” says supply chain manager Clive Smith. “But by outsourcing something non-core we’ve still been able to realise real benefits and improved our processes at the same time.”

Not only recording companies, but also start-up musicians and acts are looking towards new opportunities, outsourcing features and DIY culture. They are trying to do developing, marketing, sales and administration all at once on their own.  This group of artists decided to turn a back on the traditional record label model in search of a better way. Despite the internet makes do-it-yourself so easy, there are too many services, and so much change finding the way is expensive and quite difficult. D.I.Y. is making you crazy? Then outsourcing is for you!

There are quite a lot of things that can be outsourced:

  • Web-design, coding and logo design
  • Analytics and statistics
  • Video shooting and editing
  • Recording and mastering

And apart from technical stuff there are plenty work left for bookings research, search engine optimization, social media activities, content writing etc. Artist usually pays 10%-15% commission fee to a booking agency, but it is not a big deal to find a personal assistant that can perform a range of different tasks (including bookings) for $5/h. Do you feel that breeze of saved money coming back into your pocket?

Think about outsourcing as time (saved) and investment. It is important to find a good reason and possibly to start with a small budget assigning tasks to the army of freelancers. Overseas workers should be considered also as they might cost 3-4 times cheaper. Check Odesk.com where you can find contractors for any kind of tasks – from programming to business consulting and project management. ScriptLance.com is mostly focused on web-development and Guru.com is perfect for finding freelancers in technology, creative arts and business fields.

One more resource to mention – a blog by an outspoken member of Generation-Y, music marketer Greg Rollett. Gen-Y Rock Stars was a brand, developed as a blog and business for indie musicians to explore online tools and communication to develop their own brand. Sign-up on a web-site and get free pdf with all necessary resources + 2 mp3 podcasts, or just simply start with videos.

On this note we want to remind you, that Holly Blue is an integrated marketing communications firm or the Boutique Agency that offers PR services, product development and bookings. HB offer is:

  • Creative & Guerrilla marketing strategies
  • Branding (conceptualisation, establishment, maintaining)
  • Advertising (print and direct marketing)
  • Events (bookings, management and execution)
  • Public Relations (internal, external)

Holly Blue simply provides excellent service at a reasonable price.

Stay tuned.


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