Flash mobs as marketing tool?

A flashmob is when a group of people suddenly assemble at a public place to perform an unusual act for a short period of time often for the purpose of entertainment. The flash mobs are organized via social media mostly, viral media or telecommunications.  

The first flashmob took place in Manhattan 2003. Since then several flash mobs have been taking place all over the world. On March 22nd 2008, the biggest international flash mob to date took place in 25 different cities all over the world. In New York City alone more then 5000 people participated in a pillow fight. As one of the participants I can tell you it was a blast!

Flash mobs are now often used by companies as a guerrilla marketing tool, but does this really work?

What do you think?

Advertisements

,

  1. Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: