360°, but not deals

360° full motion interactive videos are finally taking off. Will.i.am recently launched his digital media company will.i.apps and it’s first application BEP360 featuring a video from Black Eyed Peas song “The Time (Dirty Bit)”. Once you download an app, you dive into a fully immersive experience. Moving a phone around user will be able to experience the world.

One of the current biggest players in 360° video production is Immersive Media Corp. from Dallas, Texas, USA. It offers “11-lens camera and full complement of production and post-production services are being used by prominent brands to deliver cutting edge live entertainment and advertising.” Check this amazing base jumping video and even more demos on the Immersive Media demo page.

And for all these with a low budget, Pittsburgh tech start-up EyeSee360 released a 360-degree lens for use on your iPhone. The device attaches to the lens of an iPhone 4 and catches everything visible within 360° view. Viewers of the footage are able to change their point of view using the phone’s touchscreen, looking in front of, behind, beside or above the camera. GoPano is expected to sell for about $80.

Now imagine if we could play this kind of video back through a pair of goggles equipped with motion sensing accelerometers. Turning your head to change a viewpoint, the effect of Virtual Reality might be achieved with the snap of a finger.

We’re looking forward to see how this technology being used for live concerts and fully immersive experience.