Archive for June, 2011
What do these artists have in common?
The list of performers is endlessly long and shows top artists. Some artists even come back after a few years like Celine Dion and Elton John. But what is it that triggers these artists to perform in Las Vegas?
Is it the money? Normally you would expect that artists like Celine Dion and Elton John have already earned a lot of money and do not need a performing gig like this to keep their life style.
Are they bored? After living a life on the fast lane with tours, it is probably quite shocking to suddenly be at home without having to travel for business anymore.
Exploring their creativity? Since the shows performed in Las Vegas are not moving over the whole globe there are more possibilities to set up a show, for more special effects. The Hotels and Casinos where the celebrities are performing are providing them with almost endless possibilities to fulfill their creative freedom just to get them to sign on to their Casino and Hotel.
Experiencing some stability? With a show in Las Vegas, the celebrities get to do what they love: performing. They have regular performances and therefore a regular schedule. Most shows are even scheduled over three years. This makes the future more predictable and provides stability to the former traveling live.
Personally I think that all of these factors influence the decisions of big artists like Celine Dion. The money is probably not the most important factor to do it, but they get paid so much it is like a really nice bonus. Other than the money they get to do what they love again: performing. They can do it without the hassel of traveling around the world and they can create their own big show.
I think it’s a great oppertunity for the aging artists to explore their creativity and perform for their fans.
What do you think?
We are currently busy with preparing a video shoot for our artist Dené Theron tomorrow for the song “Roadtrip”.
Music Videos are getting more important for artists. It’s like their business card and presentation of their new product (new song) in one. It can have a huge impact on the success of a song. There are even award shows just for Music Videos like the MTV Music Video Awards.
It is widely believed that Music Videos started out with the launch of MTV in the USA in 1981. The first video broadcasted was “Video killed the Radio Star” by The Buggles.
Since then and the start of MTV Music Videos changed a lot. And also in some way not that much. From Michael Jackson’s epic 14min long “Thriller” Music Video in 1984 to Lady GaGa feat Beyonce’s almost 10min “Telephone” Music Video.
Sometimes they tell storys like Lady Gaga’s and Beyonce’s “Telephone” Music Video, sometimes they are just funny like Aqua’s “Barbie Girl” , sometimes they work with a lot of animation like Katy Perry feat Kanye West’s “E.T.” or sometimes they just put the artist itself in the focus like Usher’s “More”. But almost never they just display the music.
No matter what they show most Music Videos are really expensive. The most expensive Music Video has cost 7mio US$ in 1995 and is by Michael Jackson feat Janet Jackson “Scream”.
In the end Music Videos are an entertaining tool for the artist to express themselves creatively and to present their newest song. With the success of Youtube Music Videos became important and people still love to watch them even if famous TV channels like MTV are not showing them as much anymore as they used to.
Check back to see with what kind of MusicVideo Dené Theron is going to surprise you!