Music Videos: From Michael Jackson to Lady Gaga

We are currently busy with preparing a video shoot for our artist Dené Theron tomorrow for the song “Roadtrip”.

Music Videos are getting more important for artists. It’s like their business card and presentation of their new product (new song) in one. It can have a huge impact on the success of a song. There are even award shows just for Music Videos like the MTV Music Video Awards.

It is widely believed that Music Videos started out with the launch of MTV in the USA in 1981. The first video broadcasted was “Video killed the Radio Star” by The Buggles.

But the original beginning importance of Music Videos started in Australia in a TV Show called “Countdown” in 1974. They used Music Video Clips to promote artists who were appearing on the show.

Since then and the start of MTV Music Videos changed a lot. And also in some way not that much. From Michael Jackson’s epic 14min long “Thriller” Music Video in 1984 to Lady GaGa feat Beyonce’s almost 10min “Telephone” Music Video.

Sometimes they tell storys like Lady Gaga’s and Beyonce’s “Telephone” Music Video, sometimes they are just funny like Aqua’s “Barbie Girl” , sometimes they work with a lot of animation like Katy Perry feat Kanye West’s “E.T.” or sometimes they just put the artist itself in the focus like Usher’s “More”. But almost never they just display the music.

No matter what they show most Music Videos are really expensive. The most expensive Music Video has cost 7mio US$ in 1995 and is by Michael Jackson feat Janet Jackson “Scream”.

In the end Music Videos are an entertaining tool for the artist to express themselves creatively and to present their newest song. With the success of Youtube Music Videos became important and people still love to watch them even if famous TV channels like MTV are not showing them as much anymore as they used to.

Check back to see with what kind of MusicVideo Dené Theron is going to surprise you!

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