This user hasn't shared any biographical information
Posted in Uncategorized on June 9, 2011
What do these artists have in common?
The list of performers is endlessly long and shows top artists. Some artists even come back after a few years like Celine Dion and Elton John. But what is it that triggers these artists to perform in Las Vegas?
Is it the money? Normally you would expect that artists like Celine Dion and Elton John have already earned a lot of money and do not need a performing gig like this to keep their life style.
Are they bored? After living a life on the fast lane with tours, it is probably quite shocking to suddenly be at home without having to travel for business anymore.
Exploring their creativity? Since the shows performed in Las Vegas are not moving over the whole globe there are more possibilities to set up a show, for more special effects. The Hotels and Casinos where the celebrities are performing are providing them with almost endless possibilities to fulfill their creative freedom just to get them to sign on to their Casino and Hotel.
Experiencing some stability? With a show in Las Vegas, the celebrities get to do what they love: performing. They have regular performances and therefore a regular schedule. Most shows are even scheduled over three years. This makes the future more predictable and provides stability to the former traveling live.
Personally I think that all of these factors influence the decisions of big artists like Celine Dion. The money is probably not the most important factor to do it, but they get paid so much it is like a really nice bonus. Other than the money they get to do what they love again: performing. They can do it without the hassel of traveling around the world and they can create their own big show.
I think it’s a great oppertunity for the aging artists to explore their creativity and perform for their fans.
What do you think?
Posted in Uncategorized on June 1, 2011
We are currently busy with preparing a video shoot for our artist Dené Theron tomorrow for the song “Roadtrip”.
Music Videos are getting more important for artists. It’s like their business card and presentation of their new product (new song) in one. It can have a huge impact on the success of a song. There are even award shows just for Music Videos like the MTV Music Video Awards.
It is widely believed that Music Videos started out with the launch of MTV in the USA in 1981. The first video broadcasted was “Video killed the Radio Star” by The Buggles.
Since then and the start of MTV Music Videos changed a lot. And also in some way not that much. From Michael Jackson’s epic 14min long “Thriller” Music Video in 1984 to Lady GaGa feat Beyonce’s almost 10min “Telephone” Music Video.
Sometimes they tell storys like Lady Gaga’s and Beyonce’s “Telephone” Music Video, sometimes they are just funny like Aqua’s “Barbie Girl” , sometimes they work with a lot of animation like Katy Perry feat Kanye West’s “E.T.” or sometimes they just put the artist itself in the focus like Usher’s “More”. But almost never they just display the music.
No matter what they show most Music Videos are really expensive. The most expensive Music Video has cost 7mio US$ in 1995 and is by Michael Jackson feat Janet Jackson “Scream”.
In the end Music Videos are an entertaining tool for the artist to express themselves creatively and to present their newest song. With the success of Youtube Music Videos became important and people still love to watch them even if famous TV channels like MTV are not showing them as much anymore as they used to.
Check back to see with what kind of MusicVideo Dené Theron is going to surprise you!
Posted in Uncategorized on May 30, 2011
Studio Momo located at the Herengracht in Amsterdam regularly organizes live acoustic performances on a Saturday night. On Saturday May 20th I went to check out Momo Unplugged for the first time. Here local artists get the change to perform in a unique small setting for a small audience of up to 40 people. On Saturday the session was streamed for the first time, for more people to enjoy this great initiative by Natacha d’Ansembourg, the owner of Studio Momo. The night was hosted by co-organizer and singer/songwriter Petra Jordan.
Photo’s by Micha Shellhaas.
Posted in Music on May 12, 2011
On Tuesday Google launched a new music service: Google Music Beta. This service allows you to upload all your music and organize it. It will sync all your music devices and enables you to access your music everywhere. Right now you can only use it by invite and in the USA. But no doubt that it will come across the big pond as well. Here you can watch a video which explains how the new music service works:
Sounds too good to be true? Find a first review of the offered service here.
If it will really be a slap in the facefor Apple is not decided yet. Until Google does not offer an online buying service it will probably not be a huge threat. In the future we will see how the Beta Version develops and how big the acceptance within the customers is. But this definitely shows that there is a world outside apple services and devices, increasing hope for all android mobile phone users.
Posted in Creative Marketing on April 28, 2011
A flashmob is when a group of people suddenly assemble at a public place to perform an unusual act for a short period of time often for the purpose of entertainment. The flash mobs are organized via social media mostly, viral media or telecommunications.
The first flashmob took place in Manhattan 2003. Since then several flash mobs have been taking place all over the world. On March 22nd 2008, the biggest international flash mob to date took place in 25 different cities all over the world. In New York City alone more then 5000 people participated in a pillow fight. As one of the participants I can tell you it was a blast!
Flash mobs are now often used by companies as a guerrilla marketing tool, but does this really work?
What do you think?
Posted in Uncategorized on April 21, 2011
Posted in Uncategorized on April 14, 2011
Big companies often have several divisions within the company. Each department is responsible for their own tasks and communicates with other departments only when needed. But why not combine all the strengths and services of each individual and departments together?
All companies of Rookie Music International met up on Monday for some creativity in the sun.Each company had to think of 3 services they can offer the rest, and had to present this in a creative way! In the end several ideas where generated to create revenue for Rookie, combining all the services offered. Ideas such as:
– A workshop event
– Rent out the school studio
– Give social media classes to companies
– Use a Polaroid camera at parties, make instant photos and sell them for 1 euro
– A Food Fair fundraise
All these ideas where thought of in less than an hour!
How do you stimulate the creative process?
Posted in Music on March 26, 2011
We are very excited to announce that one of our own team members has released his own EP!!
Check it out and let us know what you think!
You can listen the tracks of their EP on: www.thepilots.nl
Keep them on your radar! Cause they are ready for take off!!!