Archive for category Social Media

Where to find the next best band?

Next Best Band 

In the Netherlands alone, there are about 15.000 unknown bands, waiting for that one chance to break through.  As I experienced myself, unknown bands hardly ever get a chance to perform outside their region. As a band from Amsterdam, it is relatively easy to arrange several gigs there. But as soon as you try to break down the borders, you get shot down! Band contest are bound by several rules, of which the location of the band is always a big issue. Smaller bars think that bands from outside the city won’t bring enough fans and you forget about the bigger venues of course.

Platforms such as Ongekend Talent and Next Best Band try to create a bridge between the band and the rest of the Netherlands, by organising band contests for example. The band with the most votes wins the festival spot, the opportunity to open for a popular band from the states or to record a video clip. Next Best Band takes this a little further and organised a Next Best Band Tour. Four cities, four venues, three rounds, a total of 12 shows with a total of 18 bands, each one of them talented enough to be the Next Best Band.

Every tour consist out of 2 bands who get to play at some of the largest venues of the Netherlands: Hedon (Zwolle), Patronaat (Haarlem), 013 (Tilburg) and Tivoli (Utrecht), each night  a local talent will accompany them. A great opportunity for all the bands involved, a good promoted gig, at a well-known venue and the best thing is, the bands only have to show up.

 

Tonight Next Best Band is at Hedon Zwolle. Dudettes (which you may have heard live at radio 3FM this week) and Birth of Joy will be accompanied by local talent De Geweldigheid.

Doors open at 20.00 and entrance is €7 and €5 voor students and CJP cardholdes.

June 9th, you can join the Next Best Band team at Tivoli de Helling in Utrecht. This time Audio Adam will accompany Dudettes and Birth of Joy. A combination sure to rock your night!

Doors open at 19.30 and entrance fee is the same.

See you there!

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What went wrong with MySpace?

Many of you are probably familiar with MySpace and Facebook, and are registered users at the websites. Lately I realize that I don’t really care about MySpace account anymore. I have Facebook, all my friends have Facebook and all my favorite artists have Facebook. Which lead t a severe case of account ignorance.

What went wrong there? Was it just me, or was it not just my fault?

Let’s look back a bit…

When MySpace was founded in 2003, they gained 100 million fans all over the world. After the rise of Facebook in 2008 (after they made it accessible for everyone, and no longer just for students), that number dropped rapidly. And still is. The amount 100 million users of MySpace was their one and only peak. In 2010 Facebook had over 500 million users, 5 times the amount of MySpace users in 2003.

When I did a little bit of research to this phenomenon, I came across a lot of articles with a whole bunch numbers explaining to me what I kind of already knew. Facebook’s numbers are rising, where MySpace is losing users like trees in the autumn are losing their leaves.
A lot of people have opinions (and are not afraid of sharing them), but real reason I could not find. I think no one really knows. This situation just shows how whimsical social media users can be. They go where their friends go. Which makes sense of course. I tend to do the same, so I am not judging anyone. There is no way of predict what the next hype on social media is going to be.

Would it not be boring if we could predict that? Would everyone follow the predictions, or would the majority of the overall social media users be rebellious and sign up for a different service? Or maybe that would be predicted as well? The fast changing world of the internet and social media makes it interesting, why change that?

What do you think?

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Hack Your Memories

“Who controls the past controls the future. Who controls the present controls the past.”

1984 by George Orwell

Remember that campaign from IKEA, where a Facebook profile was created, and over a two-week period, the agency uploaded images from IKEA showrooms to a Facebook photo album? First, who managed to tag his name to a product, won it.

Recently, things turned a bit around. We don’t have to tag our names, but rather tag a product in your pictures. Facebook added this functionality on March 11 and many questions popped-up: are they want to make it automatic, so big brands could tag it for you, which is in fact called real-life product placement? Is this another attempt to monetize the social interactions by giving a phantom increase in functionality? And finally, will people actually volunteer to tag any product in their photo album sacrificing their personal image?

Building and maintaining personal online identity becomes more important. Not only celebrities, but rather your close circle of friends (jury of coolness) can affect your behavior  and indirectly force you to buy certain product. Facebook example seems to be just another nail in the coffin of privacy and our authentic memories.

The keynote given by Aza Raskin for the John Seely Brown Symposium on Technology and Society at University of Michigan and his inspiring speech at PICNIC’10 basically  reflected identical ideas – our personal past will be rewritten by the marketer. We are all in danger of having our memories hacked and our past is not immutable anymore. Will you let your life be edited? Will you let any brand to change some details on your pictures (add a hot girl with a crate of Budweiser maybe?).

According to the peak-end rule, we judge our past experience entirely on their emotional peak (bad or good, doesn’t matter) and how it ended.

“If you are looking for ways to improve your overall brand experience, you would benefit most by first defining how you will create a memorable peak experience, and also how you can conclude a customer’s experience with your brand in a clearly positive way.”

So, what do you think? Will you let your life be edited by brands, swap negative peak with positive one making your overall past experience/memories remarkable? Let us know in the comments.

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Overload

As we grow, we learn how to focus and choose right source of information, how to choose friends and how to communicate with all of them. But what is your limit? Recently, gambling online I noticed a beginning and a rapid ending of the conversation. One of the players answered to another:”Sorry, I don’t have time for any more buddies”. Indeed, internet made it so easy to find new friends and buddies, potential partners and client. But should we limit them? And what is the threshold for a friend? Is it enough to ask “how are you doing” once in a week/month? Or is it necessary to have some form of conversation? From one side Dunbar argues that the number of people with whom humans can maintain a relationship is limited to 150. Going over this number will make these connections weak. But it seems like new ways of communication and social networks are increasing Dunbar’s number. It is not a only about language anymore. For example, posting “Happy Birthday!” to profile or even just simple “like” helps maintain these connections. Therefore, number 150 is already irrelevant. So, how to beat Dunbar’s number?

Morten Hansen in his book “Collaboration” offers some solutions. In fact one of Morten’s network rules is actually “build weak ties, not strong ones.”  According to author:

“But research shows that weak ties can prove much more helpful in networking, because they form bridges to worlds we do not walk within.  Strong ties, on the other hand, tend to be worlds we already know; a good friends often knows many of the same people and things we know.  They are not the best when it comes to searching for new jobs, ideas, experts, and knowledge.  Weak ties re also good because they take less time.  It’s less time consuming to talk to someone once a month (weak tie) than twice a week (a strong tie).  People can keep up quite a few weak ties without them being a burden.”

Even back to 1973, Mark Granovetter explained very well in his article The Strength of Weak Ties how powerful are weak ties.

Check this great article by Richard Beck, professor and experimental psychologist at Abilene Christian University. He gives a quite clear explanation what is so strong about weak ties taking into consideration a recent article by Malcolm Gladwell in The New Yorker entitled Small Change: Why the Revolution Will Not be Tweeted. Gladwell writes:

“The platforms of social media are built around weak ties. Twitter is a way of following (or being followed by) people you may never have met. Facebook is a tool for efficiently managing your acquaintances, for keeping up with the people you would not otherwise be able to stay in touch with. That’s why you can have a thousand “friends” on Facebook, as you never could in real life.

This is in many ways a wonderful thing. There is strength in weak ties, as the sociologist Mark Granovetter has observed. Our acquaintances—not our friends—are our greatest source of new ideas and information. The Internet lets us exploit the power of these kinds of distant connections with marvellous efficiency. It’s terrific at the diffusion of innovation, interdisciplinary collaboration, seamlessly matching up buyers and sellers, and the logistical functions of the dating world. But weak ties seldom lead to high-risk activism.”

I suppose, almost everybody who is reading this post has much more than 150 facebook friends. So, how you handle all of them? Do you have certain rules, such as “checkin – make sure to message this person once a month to check in” or “connector – people who are at the core of lots of deals” like Chris Brogan? Or you keep your facebook page for close friends (a circle of 150) and use other networks for weak ties?

Your thoughts?

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