What is behind the name of the artist? Obviously, his music and a bunch of different sales and marketing activities. A new trend called outsourcing has been on the rise as a way for record companies to cut costs and still produce a great product. Outsourcing is being used in a few different ways: music production, promotion and distribution.
Universal Music, the world’s largest music publisher and record label took advantage of the expertise, scale and resources of an experienced supply chain specialist called arvato. In result, the Company improved the next-day delivery service for UK and Ireland orders, which was done by implementing a new warehouse management solution.
“There was no specific ‘problem’ we were trying to fix – nothing was ‘broken,'” says supply chain manager Clive Smith. “But by outsourcing something non-core we’ve still been able to realise real benefits and improved our processes at the same time.”
Not only recording companies, but also start-up musicians and acts are looking towards new opportunities, outsourcing features and DIY culture. They are trying to do developing, marketing, sales and administration all at once on their own. This group of artists decided to turn a back on the traditional record label model in search of a better way. Despite the internet makes do-it-yourself so easy, there are too many services, and so much change finding the way is expensive and quite difficult. D.I.Y. is making you crazy? Then outsourcing is for you!
There are quite a lot of things that can be outsourced:
- Web-design, coding and logo design
- Analytics and statistics
- Video shooting and editing
- Recording and mastering
And apart from technical stuff there are plenty work left for bookings research, search engine optimization, social media activities, content writing etc. Artist usually pays 10%-15% commission fee to a booking agency, but it is not a big deal to find a personal assistant that can perform a range of different tasks (including bookings) for $5/h. Do you feel that breeze of saved money coming back into your pocket?
Think about outsourcing as time (saved) and investment. It is important to find a good reason and possibly to start with a small budget assigning tasks to the army of freelancers. Overseas workers should be considered also as they might cost 3-4 times cheaper. Check Odesk.com where you can find contractors for any kind of tasks – from programming to business consulting and project management. ScriptLance.com is mostly focused on web-development and Guru.com is perfect for finding freelancers in technology, creative arts and business fields.
One more resource to mention – a blog by an outspoken member of Generation-Y, music marketer Greg Rollett. Gen-Y Rock Stars was a brand, developed as a blog and business for indie musicians to explore online tools and communication to develop their own brand. Sign-up on a web-site and get free pdf with all necessary resources + 2 mp3 podcasts, or just simply start with videos.
On this note we want to remind you, that Holly Blue is an integrated marketing communications firm or the Boutique Agency that offers PR services, product development and bookings. HB offer is:
The IASPM conference held on 14th and 15th of April rather surprised. Indeed, the differentiation between speakers was quite big. Disappointment, that many students speakers could not answer questions from audience. The most common phrase you could hear:”Oh, I didn’t complete any research on that”. But lets leave them and talk about speakers that brought a huge inspiration.
First to mention is Dr Lee Marshall from University of Bristol. He was talking about stars in the recording industry and changing dynamics. But before his talk, this respectable gentleman was hiding on a last row stinging every speaker with fair questions. Should I say that some of the presenters “capitulated”? And today he even came to us again and gave a perfect overview on music industry biggest players and 360 degree deals. Well done! Thank you and hopefully see you soon!
Other amazing speaker Michael Christianen shared his opinion on developing systems that help customers to optimize the music discovery, managing and sharing processes. This presentation highlighted those concepts together with the results of the research done by Michael in the past 15 years. He also represented his research on streaming business model, claiming that Spotify might disappear, but Goggle or even Amazon might catch up and become major providers of a streamed music and other cloud content. But these grands should consider several attributes, such as:
These components must be considered, developed and modified in order to establish a competitive service that will hit the spot. Paradigm shift that started 10 years ago is not finished yet. As Michael said:
“For established parties, it is therefore important to act pro-actively, integrating new technologies, new business models and alliances in order to forge a solid position in the value chain to secure.”
We are here, to provide you with latest updates on music industry. Stay tuned.
Big companies often have several divisions within the company. Each department is responsible for their own tasks and communicates with other departments only when needed. But why not combine all the strengths and services of each individual and departments together?
All companies of Rookie Music International met up on Monday for some creativity in the sun.Each company had to think of 3 services they can offer the rest, and had to present this in a creative way! In the end several ideas where generated to create revenue for Rookie, combining all the services offered. Ideas such as:
– A workshop event
– Rent out the school studio
– Give social media classes to companies
– Use a Polaroid camera at parties, make instant photos and sell them for 1 euro
– A Food Fair fundraise
All these ideas where thought of in less than an hour!
How do you stimulate the creative process?
An estimated 70 percent of workers spend their time in cubicles. Where would you do your best work? Can you sit in a grey cubicle and come out with productive, creative ideas?
“They provide pseudo-privacy at best, and are terrible for spontaneous communication,” says Franklin Becker, director of the International Workplace Studies Program at Cornell University. Despite the high-walled cubicle offices perform the worst and also cost employers more to build, private offices are still useful for certain tasks. “The closed office clearly has a place,” says Becker. Some tasks require a high level of concentration, focus and privacy.
First of all, you should analyze the organization, it’s needs, processess, culture and also decide for yourself. Consider two most important predictors of job performance:
1. The ability to do distraction-free work for teams and individuals.
2. The ability to have easy, frequent, informal interactions.
Here it comes, a conflict between Privacy and Collaboration. Becker recommends a range of small-scale four- to eight-person rooms. They can be in a room fully isolated or clustered in a larger space (Just look at our Rookie office!). “There are times when someone needs total privacy, but no one works eight hours a day in the total concentration mode. You work in spurts; so you need to have the chance to get privacy when you need it.”
It is not only about working in cubicles, but also how can you make your place enjoyable to work.
Imagine yourself working in a bright, organic and playful environment. Check these 10 seriously cool places to get basic ideas of how you can improve your working place. Also, 12 ways to pimp your office. Bring your bean bag, cushions or something, that makes you feel cosy, comfy and open to collaboration. Here is a nice example, how 4DS.ync improved their space.
We are very excited to announce that one of our own team members has released his own EP!!
Check it out and let us know what you think!
You can listen the tracks of their EP on: www.thepilots.nl
Keep them on your radar! Cause they are ready for take off!!!
The world of music copyright is evolving. Monopolies of collecting societies are under pressure. Composers complain about a lack of benefit, users about non-transparent and high tariffs. Why should you as a composer pay a membership fee to such an organization, when you have to fill in a lot of forms and get nothing or little in return? Why should you as a user pay such high tariffs? This can change… (villamusicrights.com, 2011)
Even though artists are free to manage their own rights, most artists choose to transfer their rights to collecting societies. Best know society in the Netherlands is Buma/Stemra who takes over the right for existing works as well future works. Another platform to manage your rights is Creative Commons. Creative Commons focuses fully on the online area, trying mainly to stimulate the legal use of music (and other creative works), but also their free use. And now there is VillaMusicRights. VillaMusicRights a worldwide operating website for music authors (composers) and users of their musical works, provide a database on which music authors and lyricists make their works available together with the necessary licences. VillaMusicRights is founded by Koos Kalkman and Jan Smits.
People/ Celebrities.. Isn’t it time for another version of ”We Are the World” for Japan?
On the 11th of March 2011 A huge earthquake with a magnitude of 9.0 hit Japan. The quake was followed by a large tsunami that flooded large areas. Thousands of people were killed and many are missing. Also the danger of a nuclear threat is huge!
“We Are the World: 25 for Haiti” is a charity single recorded by the supergroup Artists for Haiti in 2010. It is a remake of the 1985 hit song “We Are the World“, which was written by American musicians Michael Jackson and Lionel Richie, and was recorded by USA for Africa to benefit famine relief in Africa. Initially, in late 2009, it had been suggested to Richie and Quincy Jones—producer of the original “We Are the World”—that a re-cut version of the song be re-released under the title “Live 25”. Following the magnitude 7.0 Mw earthquake in Haiti, which devastated the area and killed thousands of people, it was agreed that the song would be re-recorded by new artists, in the hope that it would reach a new generation and help benefit the people of Haiti.”
Come on.. help benefit the people of Japan this time!! ”We Are the World, We Are the Children”
We are the world
We are the children
We are the ones who make a brighter day
So let’s start giving
There’s a choice we’re making
We’re saving our own lives
It’s true we’ll make a better day
Just you and me